
Dušan Barać
Full professor
Department of digital business
- dusan.barac@fon.bg.ac.rs
- 210
- Wednesday 14h-16h

Termin konsultacija
Academic career
Dušan Barać has contributed to a wide range of IT initiatives, spanning both IT outsourcing and the development of cutting-edge IT solutions. His roles have varied from software engineer to business consultant, demonstrating versatility across the industry. With over 18 years of consulting experience, he specializes in IT project execution, the creation of e-commerce and e-business platforms, digital transformation, CRM, web and mobile application development, and the implementation of advanced e-learning systems. His core areas of interest include digital transformation, e-commerce ecosystems, IT project management, web and mobile innovations, AI-based apps and services, e-learning technologies, and digital startups. He has an extensive publication record, with more than 25 papers featured in leading international journals with impact factor
- 2011, PhD in area of Information system and technologies, FON, University of Belgrade
- 2007, Master of IT, FON, University of Belgrade
Selected publications
- I.Đurić, D.Barać, Z.Bogdanović, A.Labus, B.Radenković. 2021. Model of an intelligent smart home system based on ambient intelligence and user profiling. Journal of Ambient Intelligence and Humanized Computing. DOI:10.1007/S12652-021-03081-4, ISSN:1868-5137, M21a IF(2020)=7.104
- L.Petrović, D.Stojanović, S.Mitrović, D.Barać, Z.Bogdanović. 2021. Designing an extended smart classroom: An approach to game-based learning for IoT. Computer applications in engineering education. DOI: 10.1002/CAE.22446, ISSN: 1061-3773, M23 IF(2020)=1.532
- A.Malešević, D.Barać, D.Soleša, E.Aleksić, M.Despotović-Zrakić. 2021. Adopting xRM in Higher Education: E-Services Outside the Classroom. Sustainability.DOI:10.3390/SU13147522, ISSN: 2071-1050, M22 IF(2020)=3.25
- A.Labus, B.Radenković, B.Rodić, D.Barać, A.Malešević. 2021. Enhancing smart healthcare in dentistry: an approach to managing patients’ stress. Informatics for Health and Social Care. DOI:10.1080/17538157.2021.1893322, ISSN: 1753-8157, M22 IF(2020)=2.439
- D.Bjelica, A.Bjelica, M.Despotović-Zrakić, B.Radenković, D.Barać, M.Đogatović. 2021. Designing an IT Ecosystem for Pregnancy Care Management Based on Pervasive Technologies. Healthcare. DOI:10.3390/HEALTHCARE9010012, ISSN: 2213-0764, M22 IF(2020)=2.645
- Labus, M., Despotović-Zrakić, M., Bogdanović, Z., Barać, D., Popović, S., 2020. Adaptive E-Business Continuity Management: Evidence from the Financial Sector. Computer Science and Information Systems. DOI: 10.2298/CSIS190202037L, ISSN: 1820-0214, M23 IF(2020)=1.16
- R.Martać, N.Milivojević, M.Despotović-Zrakić, Z.Bogdanović, D.Barać. 2020. Enhancing Large Dam Safety Using IoT Technologies: A Case of a Smart Dam. Journal of Universal Computer Science, ISSN: 0948-695X. M23 IF(2020)=1.13
- M.Labus, M.Despotović-Zrakić, Z.Bogdanović, D.Barać, S.Popović. 2020. Adaptive E-Business Continuity Management: Evidence from the Financial Sector. Computer Science and Information Systems. DOI:10.2298/CSIS190202037L, ISSN: 1820-0214, M23 IF(2020)=1.167
- M.Maletić, D.Barać, T.Naumović, Z.Bogdanović, B.Radenković (2019) Blending Crowdvoting in Modern e-Learning Environments. International Review of Research in Open and Distance Learning, 20(2). https://doi.org/10.19173/irrodl.v20i2.3795 ISSN: 1492-3831. M21 IF(2019)=2.297
- S.Milovanović, Z.Bogdanović, A. Labus, D. Barać, M. Despotović-Zrakić, 2019. An approach to identify user preferences based on social network analysis, Future Generation Computer Systems,Volume 93, Pages 121-129, DOI: 10.1016/J.FUTURE.2018.10.028, ISSN 0167-739X, M21a IF(2019)=6.12
- Zahirović Suhonjić, A., Despotović-Zrakić, M., Labus, A., Bogdanović, Z. and Barać, D., 2019. Fostering students’ participation in creating educational content through crowdsourcing. Interactive Learning Environments, 27(1), pp.72-85., DOI: 10.1080/10494820.2018.1451898, ISSN: 1049-4820. M22 IF(2020)=3.928
- Rodić Trmčić, B., Labus, A., Barać, D., Popović, S. and Radenković, B., 2018. Designing a course for smart healthcare engineering education. Computer Applications in Engineering Education, 26(3), pp.484-499, DOI: 10.1002/CAE.21901, ISSN: 1099-0542, M22 IF(2018)=1.435
- D. Barać, V. Ratković-Živanović, M.Labus, S. Milinović, A.Labus. 2017. Fostering partner relationship management in B2B ecosystems of electronic media. Journal of Business & Industrial Marketing, Vol. 32 Issue: 8, pp.1203-1216, DOI: 10.1108/JBIM-02-2016-0025, ISSN: 0885-8624, M23 IF(2017)=1.833
- D.Barać, V.Ratković-Živanović, M.Despotović-Zrakić, A.Labus, Z.Bogdanović. 2017. E-business technologies for xRM: Exploring the readiness of public broadcasters. Telematics and informatics. Vol. 34, Issue 1, pp.20-29. DOI:10.1016/J.TELE.2016.04.005 ISSN: 0736-5853, M21 IF(2017)=3.789
- Despotović-Zrakić, M., Barać, D., Bogdanović, Z., Jovanić, B., & Radenković, B. 2014. Software environment for learning continuous system simulation. Acta Polytechnica Hungarica, 11(2), 107-122., DOI: 10.12700/APH.11.02.2014.02.11 ISSN 1785-8860, M23 IF(2014)=0.649
Awards and Recognitions
- Tokom osnovnih studija, primao je više stipendija i nagrada kao student sa visokim prosekom. Nagrađen od strane FON-a kao jedan od najboljih studenata u generaciji. Tokom prve godine doktorskih studija primao je stipendiju Ministarstva nauke za mlade istraživače – doktorante.
Participation in projects
- Introducing DMS as a part of digital transformation – Electrical Institute Nikola Tesla, funded by World Bank, 2023.
- Srbija inovira, Med and Biotech klaster, SAIGE project 2023.
- https://digiciti.com/, EU Portal for digital rights management, 2023
- onboard.fon.bg.ac.rs, Career development and company advertising platform, 2022
- “Preduzmi ideju”,
- https://www.preduzmi.rs/, USAID, 2022.
- UF Blockchain Lab
- Realizator projekta: Fakultet organizacionih nauka (partnerska institucija). Naručilac: University of Florida/Digital Worlds Institute, 2022-25.
- UNDP Pre-qualification program
- Realizator projekta: Fakultet organizacionih nauka Naručilac: United Nations Development Programme – UNDP, 2022-23.
- http://itprekvalifikacije.fon.bg.ac.rs/
- D-PBL: unapređenje učenja zasnovanog na projektima u digitalnoj eri
- Realizator projekta: Fakultet organizacionih nauka (partnerska institucija). Naručilac: Portuguese National Agency ERASMUS+ for Education and Training, u okviru Erasmus+ programa KA220-HED – Cooperation partnership in higher education, 2022-24.
- https://www.ebt.rs/digital-project-based-learning/
- Instaliranje Mudl platforme i održavanje sistema
- Realizator projekta: Fakultet organizacionih nauka, Naručilac: Komesarijat za izbeglice i migracije, 2021.
- Internal FON’s strategy 2023-33,
- Role: Digital transformation strategy – team leader
- Contact: marko.mihic@en.fon.bg.ac.rs, vice-dean for collaboration with companies, project leader
- FON online bookstore https://id.fon.bg.ac.rs/
- 2021.
- Ticketing system – ticketing.fon.bg.ac.rs, FON, 2022.
- FON veb sajtovi: https://en.fon.bg.ac.rs/, https://master4-0.fon.bg.ac.rs/, https://prodavnicapoklona.fon.bg.ac.rs/
- Veb sajtovi:
- Immotron – portal za trgovinu nekretninama u DACH regionu, Ewaventures, Švajcarska, 2021.
- Scayla 2 – platforma za digitalizaciju poslovanja, Scayla AG, Švajcarska, 2021-2022.
- Evolution plan – platforma za pronalaženje IT kompanija i startapa za investiranje u DACH regionu, Evolution plan AG, Švajcarska, 2021.
- Swish – Android mobilna aplikacija za sportske menadžere i košarkaše, Aparteko, 2021.
- Ukusi prirode – veb sajt i aplikacija za upravljanje dostavom malih proizvođača u Srbiji, Aparteko, 2020.
- Rhinology journal – veb sajt vodećeg svetskog časopisa u oblasti medicine (M21) i sistem za predaju i pregled naučnih radova, Aparteko, 2021.
- ERS2021 – veb sajt i aplikacija za upravljanje konferencijom, CodeIT, Holandija, 2021.
- Savacoop B2B i B2C veb prodavnica, Ewasoft.rs, 2020.
- Reprezentativne veb prodavnice: Darex, Motobikeshop, VipMobile, Leifheit, Qualipet.cht., Lehner.ch, Amavita.ch.
Membership in organizations
- IEEE
Advanced training
- U okviru Erasmus + programa u aprilu 2018. posetio je i održao seriju predavanja na Univerzitetu u Žilini, Fakultet za menadžment nauku i informatiku (Faculty of Management Science and Informatics)u Slovačkoj.
- U okviru Erasmus + programa u junu 2019. posetio je i održao seriju predavanja na Univerzitetu u Malardalenu, Vasteras, Švedska.
Other relevant data
- Keynote speaches
- Visiting lectures:
- B.Radenković, M.Despotović-Zrakić, Z.Bogdanović, D.Barać, Contribution of Nikola Tesla to development of modern communications, In: Proceedings of 7th IEEE International Symposium Nikola Tesla, 23. novembar 2011, invited paper, Belgrade, Serbia, http://www.drustvo-termicara.com/resources/files/645eff3.pdf.
- D.Barac, Mobile applications in practice, 05.04.2018., University of Zilina, Slovakia.
- https://www.fri.uniza.sk/en/aktuality/teaching-mobility-of-mr-dusan-barac
- B. Radenkovic, S. Prokhorov, M. Despotovic-Zrakic, Z. Bogdanovic, A. Labus, (2019). The Impact of Nikola Tesla’s Patents to Development of Modern Mobile and Internet Services. In 2019 International Conference on Engineering Technologies and Computer Science (EnT), IEEE, pp. 7-11, 26-27 March 2019, Belgrade, Serbia, http://en-t.org/indexe.shtml
- D.Barac, Harnessing AI in e-commerce ecosystems, The Sixth International Financial University Forum ,””Data Analysis, Machine Learning and Fintech”” international conference, 27.11. 2019., Financial University, Moscow, Russia.
- D.Barać, IT ecosystems of smart homes: harnessing ambient intelligence and user profiling, predavanje na seminaru Računarske nauke i primenjena matematika, Matematički institut SANU & IEEE computer chapter C16, 16.03.2021., Belgrade, Serbia. http://www.mi.sanu.ac.rs/novi_sajt/seminars/programs/seminar2.mar2021.php
- D.Barac, Enhancing Rhinology journal IT ecosystem – challenges and perspectives, European Rhinologic Society conference, 2021, Thessaloniki, Greece, 26.09.2021., https://ers-isian2021.com/
- “”Upravljanje znanjem u ekosustavima e-trgovine: izazovi i mogućnosti””, FOI, Varaždin, Hrvatska, 19.01.2023.
- https://www.foi.unizg.hr/hr/novosti/prof-dr-sc-dusan-barac-odrzao-pozvano-predavanje-na-foi-ju